Ads for E-Cigarettes Boost Tobacco Cravings

03/15/2015 – 9:21am – Advertising, ECigs, Pennsylvania, Tobacco, USA Television ads for e-cigarettes increase the urge by current and former smokers to reach for a cigarette, according to a new study. Researchers from the University of Pennsylvania’s Annenberg School for Communication recruited more than 800 daily, intermittent, and former smokers who watched e-cigarette advertising, and then took a survey to determine smoking urges, intentions, […]

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